Up your SEO with SSL certificates from PBSA

sslPBSA’s (formerly Pitney Bowes) SSL certificates could mean your website gets greater exposure. Here is how:

Although it has been in practice for over a year already, many organisations do not realise that Google rewards Secure Sockets Layer (SSL) certified users with better search engine optimisation (SEO) rankings.

The search giant made the announcement in August 2014, saying, “Security is a top priority for Google.” It went on to say it had been running tests taking into account whether sites use secure, encrypted connections as a signal in its search ranking algorithms. “We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”

But what exactly is SSL and HTTPS? GlobalSign defines an SSL certificate as a data file that digitally binds a cryptographic key to an organisation’s details. “When installed on a web server, it activates the padlock and the HTTPS protocol (over port 443) and allows secure connections from a web server to a browser.”

When a site has an SSL certificate it displays as HTTPS – as opposed to HTTP – in users’ web browsers. The main advantage of being SSL certified is that customers and visitors to your site have peace of mind that their browsing session is safe, and that any payment details and personal information they divulge on the site is sure to be kept encrypted and secure.

HTTPS is so important to Google, that the company has called for “HTTPS everywhere” on the web. For more insight into HTTPS, see this presentation on why HTTPS matters by Google web experts Pierre Far and Ilya Grigorik.

Automatic trust

PBSA offers SSL certificates through GlobalSign – a WebTrust-certified certificate authority and provider of identity services.

GlobalSign’s SSL certificates offer the strongest encryption and value-add features to ensure your website is protected and meets the demands of today’s modern sites.

GlobalSign SSL is trusted worldwide by every popular browser, application and device. Visitors, no matter what device they use, will automatically trust your SSL security.

More than 2.5million websites use GlobalSign’s WebTrust accredited SSL certificates across the globe.

Let PBSA assist you in obtaining your GlobalSign website SSL certification in South Africa. Our strong partnership with GlobalSign ensures our customers receive the best localised pricing and service. Whether for one domain, multiple domains or sub-domain SSL certification, we add the human touch in SSL management.

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